It’s Time to Think Again

Since the beginning of the TEDxBatonRouge creative process, we’ve had one mission – to share untold stories and create an atmosphere for people to think differently. We feel strongly that ideas and concepts aren’t always black and white. Different perspectives shift conversations and lead to new ways of thinking. By introducing new perspectives to the community, we wanted to create a space that would challenge the Baton Rouge community to consider different possibilities and outcomes for everyday concepts. We wanted the inaugural TEDxBatonRouge theme to capture that same ideal and change in conversation. 

And with that in mind, we introduce the 2023 theme of TEDxBatonRouge…

What we learned yesterday isn’t what we’ll know tomorrow. 

What we believe this year may not be what we believe in five years. 

What we’ve always done doesn’t have to be the way we always do it. 

It is time to challenge assumptions, consider possibilities, and cultivate curiosity. 

It’s time to Think Again.

Keeping with the theme, there is more than meets the eye to this year’s design. Created by the team at Gatorworks, the theme visuals were developed to evoke connectedness, learning and growth, and fluidity. Gatorworks Senior Designer Jordan Kieff explains, "Inspired by the innovative concept behind the ‘Think Again’ campaign, the Gatorworks team sought to create a mark and brand system that succinctly represented those shared ideals. The ‘Think Again’ mark features a custom font constructed from overlapping geometric shapes. Much like the connections TEDxBatonRouge seeks to create through the event, these diverse shapes come together to create a mark that is greater than the sum of its parts.”

We are excited to invite you along for this experience, no matter your background, no matter your viewpoint, as we come together to reshape our outlooks and visions, and begin to think again.